Client
Duration
Mar 12, 2024
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Design
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Branding
Redefining sport for the digital age
Creating a bold identity and e-commerce experience for a performance-driven sports brand, built to inspire athletes and everyday movers alike.
Parla Porte had a strong product line but a weak brand presence. Their existing identity lacked personality, their e-commerce site felt dated, and their digital experience didn’t match the energy of their products.
We reimagined Parla Porte’s brand from top to bottom, building a visual system that communicates energy, power, and modernity. The new identity uses bold typography, motion-driven graphics, and a color palette that reflects performance and intensity. The e-commerce platform was rebuilt around clean navigation, sharp product storytelling, and high-impact visuals, creating a shopping experience that feels as dynamic as the brand itself.
The challenge was building a sports identity that could compete with established giants while feeling authentic and scalable for a growing brand.
Parla Porte needed to move beyond “just another e-commerce shop” and become a recognizable name in the sportswear world. Their old platform lacked visual impact, their brand didn’t have a distinct voice, and their products were getting lost in a crowded market. We had to create a brand system that combined aspirational lifestyle elements with functional product design, and an online store that worked as seamlessly on mobile as it did on desktop.
Parla Porte emerged with a brand and e-commerce experience that rivals the best in the industry.
With a bold identity, high-performance design system, and an e-commerce platform tailored for conversions, Parla Porte now has the tools to grow into a globally recognized sports brand. The new presence inspires confidence, drives sales, and builds loyalty among athletes and everyday customers alike. It’s not just about selling products — it’s about creating a movement around performance and style.
